About Shriro

Shriro is a leading Kitchen Appliances and Consumer Products marketing and distribution group operating in Australia and New Zealand. The Group markets and distributes an extensive range of products under company-owned brands (including Omega, Robinhood, Everdure and Omega Altise), and third-party brands (such as Casio, Blanco and Pioneer) in Australia and New Zealand. Shriro employs approximately 265 FTE employees, including around 100 sales and marketing staff in Australia and New Zealand. Shriro also has an additional 8 team members based in China, focusing on product sourcing, quality control and procurement.

The Group has five company-operated distribution centres and two third-party logistic (3PL) distribution centres. Shriro also has over 1,000 in-store displays in Retailer stores across Australia.The Group’s head office and main showroom is located in Chatswood, New South Wales.


Shriro has a trading history spanning more than 32 years and has a long association with the Casio brand, having distributed Casio’s products in Australia since 1982. Since 2001, Shriro has implemented a growth strategy focused on selective brand acquisitions and new product development and innovation, starting with the acquisition of Everdure in that year. In 2010, Shriro acquired Monaco Corporation which expanded the Group into New Zealand.

In 2011, Shriro acquired Hagemeyer Brands, the distributor and marketer of home appliance and lifestyle brands such as Omega, Blanco and Omega Altise. In 2013 the Group acquired Robinhood.

Board of Directors



Member of the Audit, Risk and Compliance Committee

Member of the Remuneration and Nomination Committee

  • Stephen Heath was appointed Chairman to the Board of Shriro Holdings Limited in October 2019.
  • Stephen is a specialist in consumer goods brand management with over 25 years of consumer goods brand marketing and vertically integrated retail experience.
  • Stephen’s Board experience includes the Chairmanship of Temple and Webster Limited & Glasshouse Fragrances along with Non-Executive Directorships of Total Tools Pty Ltd, Shriro Holdings Limited and Redhill Education Limited.
  • He is also a member of the Investment Committee of a prominent Family Office overseeing property and consumer brand assets both in Australia and the USA.
  • Stephen’s executive career included being CEO of some of Australia’s best-known consumer brands companies including Rebel Sport Limited, Godfrey’s and Fantastic Holdings Limited with operations experience in Australia, New Zealand, and Asia.
  • Prior he was a Franchisee and Steering Committee member of Harvey Norman Limited for 8 years.

Tim Hargreaves

Chief Executive Officer

  • Mr Hargreaves was appointed CEO of Shriro Australia and Monaco Corporation 1 January 2018.
  • Mr Hargreaves was appointed General Manager of Casio Division in June 2001 and Divisional Manager of CASIO Office products for 8 years from 1990 – 1998, before leaving to join Canon Australasia as head of retail operations.
  • Mr Hargreaves rejoined Shriro as General Manager overseeing all CASIO divisions (Office Products, Timepiece, Electronic Musical Instruments, Data Projectors, Electronic Cash Registers and Digital Cameras).
  • With the acquisition of Robinhood brands in September 2013, Mr Hargreaves was appointed General Manager of Robinhood, whilst retaining management of the CASIO division.


Non-Executive Director

Member of the Audit, Risk and Compliance Committee

Chairman of the Remuneration and Nomination Committee

  • Cheryl Hayman was appointed to the Board of Shriro Holdings Limited in October 2019.
  • Cheryl is a professional non-executive director and a marketing specialist. She has served on ASX Listed, Public unlisted and NFP Boards. Having keen financial and people skills, Cheryl has experience in Chairing Nomination and Remuneration committees. Cheryl’s skills are able to adapt across a breadth of industry sectors, demonstrated over 13 years as a non-executive director.
  • Cheryl had a lengthy and successful global marketing career in multi-national organisations Unilever (Aust and UK), Yum Restaurants (Australia and NZ), Time Warner and George Weston Foods.
  • Cheryl’s specialisation brings to a board a depth of expertise in building compelling brand and consumer propositions, a passion for driving innovation, deep understanding of digital communications and profitable strategy development.
  • Cheryl is a Fellow of the Australian Institute of Company Directors.
  • Current Directorships
    Clover Corporation Ltd
    HGL Ltd
    Chartered Accountants Australia and New Zealand
    Peer Support Australia
    The Darlinghurst Theatre Company

Abigail Cheadle

Non-Executive Director

Chairman of the Audit, Risk and Compliance Committee

Member of the Remuneration and Nomination Committee

  • Abigail Cheadle was appointed to the Board of Shriro Holdings Limited in June 2020.
  • Abigail is a chartered accountant with nearly 30 years’ experience working in Australia, Singapore, Indonesia, Thailand, Vietnam, India, Malaysia, Jordan and Russia.
  • Before embarking on a non-executive career Abigail was CEO of a technology platform and grew practices for KROLL, KordaMenta, Deloitte and Ernst & Young working principally in the areas of company restructuring, forensic accounting, data analytics, risk management consulting, and professional services management.
  • Abigail currently sits on the board and chairs the ARCC or ARC of ASX-listed Qantm Intellectual Property Limited and Isentia Group Limited.She previously sat on the board of global retailer, SurfStitch Group Limited which was privatized.


Tim Hargreaves

Chief Executive Officer

Shane Booth

Chief Financial Officer

Carl Pauling

Managing Director Monaco Corporation

Maheshni Schache

Chief Information Officer

Tim Anderson

Chief Marketing Officer

Kathryn Adams-Erwin

National Customer Care Manager

Anthony Hill

General Manager - Housewares

Piers Halleen

General Manager - Casio Australia


General Manager - Sales & Marketing Shriro Appliance Group

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