Shriro is a leading Kitchen Appliances and Consumer Products marketing and distribution group operating in Australia and New Zealand. The Group markets and distributes an extensive range of products under company-owned brands (including Omega, Robinhood, Everdure and Omega Altise), and third-party brands (such as Casio and Pioneer) in Australia and New Zealand. Shriro employs approximately 265 FTE employees, including around 100 sales and marketing staff in Australia and New Zealand. Shriro also has an additional 8 team members based in China, focusing on product sourcing, quality control and procurement.
The Group has five company-operated distribution centres and two third-party logistic (3PL) distribution centres. Shriro also has over 1,000 in-store displays in Retailer stores across Australia.The Group’s head office and main showroom is located in Chatswood, New South Wales.
Shriro has a trading history spanning more than 32 years and has a long association with the Casio brand, having distributed Casio’s products in Australia since 1982. Since 2001, Shriro has implemented a growth strategy focused on selective brand acquisitions and new product development and innovation, starting with the acquisition of Everdure in that year. In 2010, Shriro acquired Monaco Corporation which expanded the Group into New Zealand.
In 2011, Shriro acquired Hagemeyer Brands, the distributor and marketer of home appliance and lifestyle brands such as Omega and Omega Altise. In 2013 the Group acquired Robinhood.